What is a Fractional CMO?

A Fractional CMO is a part-time Chief Marketing Officer who brings high-level marketing strategy and leadership to businesses without the cost and commitment of a full-time hire. This role is especially valuable for small-to-medium-sized businesses or startups that need executive-level marketing guidance but don’t yet have the budget or scale to justify a full-time CMO.

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What's the Difference Between Marketing & Public Relations

Two key components that are often used together are marketing and public relations (PR). But even though they work in tandem, they are distinct strategies that serve different purposes. Understanding the difference between the two can help you create a more effective overall strategy.

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Where to start with social media marketing

Maintaining a strong social media presence boosts brand awareness, builds trust, connects you with your audience, and keeps you competitive in a fast-paced market. In today’s digital age, consistency is essential for making a lasting impact and cultivating a loyal community. But where do you start?

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